Balenciaga created a video game for their Fall/Winter 2021 presentation
Well, it's not a real video game more like a simulation... But anyway, it's cool!
Due to covid-19 being in full swing the big brands had to think long and hard about what exactly they should do for their collection presentations. Here are the highlights:
• Prada did a “livestream” of their fashion show which ended with a Q&A with Rick Owens and Miuccia Prada. Prada’s show didn’t look like a real livestream at all, more like a high production recording that took a whole day to film. We don’t mind though, no point having a “live” livestream really.
• Burberry cleverly partnered with Twitch for their livestream.
• Jacquemus had a socially distanced show in a wheat field and livestreamed it.
• Gucci hosted their own fashion week called “GucciFest” collaborating with Gus Van Sant on their 7 part video series. Our attention span didn’t make it past the first episode unfortunately.
• Chanel had their show in a castle and they only had one guest watching the show: Kristen Stewart. Weeeeeeiiiird. We hope she tested negative...
• Celine hired out an empty football stadium in Monaco where Hedi Slimane showed his Gen-Z-friendly collection.
• Acne Studios did a neat livestream at the empty Grand Palais.
• Balenciaga on the other hand went all in and created an online videogame dedicated to their new collection - it’s something we would only expect from Demna Gvasalia.
Read our previous articles:
fashionweb review: Miss “default template” DIOR.com
prada.com: a baby website for a century-old brand
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