fashionweb review: DIOR.com
Miss "default template" Dior
We are continuing to review fashion websites, next up is Dior. Another big player that has been among the more reluctant to sell their luxury goods online, but they are waking up to the fact that The Times They Are A-Changin’.
Dior products have been too exclusive for E-commerce...until 2018
They only launched their e-commerce site in the US in 2018, then in Japan and China in 2019. Very very late.
They finally managed to hire a chief digital officer who rightfully said “It was a shame not to be present in one of the biggest markets for online luxury fashion before now [the US], but we had to make sure that the offer was right and the service perfect” bla bla, it is a shame for such a big brand to not have thought about e-commerce for such a long time and there is no excuse for that. However it’s good to see that they finally understand the importance of this and making changes to their digital strategy. Considering so many nations are going into second lockdown due to covid-19, all the luxury execs must regret for not investing in their e-commerce earlier while their retail stores on the Champs-Élysées are going to be closed and empty for the coming months. This is just another reminder that luxury has not set their priorities correctly between brick and mortar and the e-commerce before covid-19 happened and now we might see a few headless chicken running around. Continue reading our fashionweb review...
What e-commerce website would you like us to review next? Let us know via email [hello@fashionweb.io] or Twitter
Read our previous article:
prada.com: a baby website for a century-old brand
You think Fashion E-Commerce is big? Well, it's just the beginning
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fashionweb.io is a new website dedicated to the hidden world of Fashion E-commerce. We will be reviewing e-commerce websites in the luxury fashion industry, sharing best practices, analysis and interviews. Feel free to contribute and feedback at hello@fashionweb.io
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